A vibrant space full of new trends, networking, and reinforcing leather's value as a high quality, fashionable material all describe Inspiramais for the tanning industry. Finishing up last Wednesday the 5th at the Pro Magno Events Center in São Paulo, the event made very positive impressions on leather exhibitors (17 in total), buyers, the press, and all of the public linked to the development of footwear, handbag, clothing, and furniture collections.
Inspiramais was carried out by the Centre for the Brazilian Tanning Industry (CICB), Assintecal, Abit, Tex Brasil, By Brasil Components and Chemicals and the Brazilian leather project, a partnership between the CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to encourage leather exports.
The architectural design of the leather exposition at Inspiramais supported commercial movements while providing recognition of many of leather's best attributes. In addition to all the exhibiting tanneries, the Leather Preview (that anticipates trends and special technical developments) and a leather furniture lounge in partnership with Abimóvel (with Gobba Leather and Salvatore parts) were also on display. Eduardo Fuga, director of Fuga Couros, emphasizes that this synergy was extremely positive both for the event and the results of the exhibition in general. "We got a great impression at Inspiramais, which effectively values leather; we'll definitely be back for the next edition," he said.
In regards to commercial evaluation, the overall result was also very positive. Director of Curtume Natur Marcelo Grandi da Silva emphasized visitors' focus and the presence of a number of importers in addition to buyers from the domestic market. Natur also presented his new thematic collection at this edition of Inspiramais (the company invests in the development of two annual campaigns specific to products and communication): Brazilian Treasures, inspired by Brazilian gemstones. Using a series of graphic materials to support business networking and image promotion of the company, the results were significantly enhanced.