#LeatherTruthfully is a new resource from Leather Naturally for journalists, students and consumers who want quick access to key information about leather. It is an easy-to-read summary of the facts that has been created to address the most common misconceptions around leather and leather manufacturing. This campaign has been launched on World Environment Day, but also on other events like COP 27 and Earth Day Leather Naturally will give this campaign extra attention.

#LeatherTruthfully is supported by Anya Hindmarch & Bill Amberg. Anya Hindmarch a luxury designer for handbags, accessories and personalised bespoke gifts & accessories is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth. Return to Nature, a collection of bags which are intended to biodegrade at the end of their useful life.

Bill Amberg was surrounded by the material “leather” throughout his childhood. Bill is an industry leader in bespoke leather products, interiors and furniture and supports this initiative of #LeatherTruthfully. Bill wants to take away the misconceptions about leather and show the real and honest facts about leather and its role in the sustainable economy.

The #LeatherTruthfully campaign was inspired by an evident lack of global awareness about how leather is made and its role in a sustainable society. The recent survey of 2,000 people conducted by Leather UK, in conjunction with Leather Naturally and the University of Northampton proves the same. Only 24% of people were aware that hides and skins were a by-product of the food industry that would otherwise go to waste. 50% think animals are raised specifically to make leather. 74% are confused by the term 'vegan leather' with 54% not aware of its composition or the fact that vegan leather could be plastic. Stay tuned about this long-term campaign and share the real & honest facts about leather with your audience by clicking to the website: www.leathertruthfully.com  and www.leathernaturally.org