São Paulo concentrated thousands of materials into one single place at the disposal of fashion designers and buyers for Inspiramais 2020_I. The event took place on January 15th/16th and included the latest trends in the development of shoe, bag, clothing, interior design, and accessory collections. Among the exhibitors were 15 tanneries that presented all the quality, innovation, and creativity Brazilian leathers are known for. Inspiramais was carried out by the Centre for the Brazilian Tanning Industry (CICB); Assintecal; the By Brasil Components, Machinery, and Chemicals Project; and the Brazilian Leather project, a partnership between the CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to encourage leather exports.
Rhoma Pelles- a specialist in mestizo leathers- presented their perforated leathers for the first time at Inspiramais, which had been produced with machinery that's been running nonstop since December. As Márcio Hartmann, commercial director of the company explains, "the new equipment can produce perforated patterns of all shapes with agility and precision". The result are leathers with great aesthetics and an innovative appearance, drawing attention with razor-sharp detailing and animal prints.
A veteran at Inspiramais, Couroquímica highlighted its traditional materials (such as the soft, plume, and vecchio lines), but with new colors like neons, reds, and their new "pool" color. Debuting at the event, Curtume Cacique focused on the trend of developing leathers with the genuine appearance of a hide. Francisco Arantes, company director, emphasizes the importance of sharing fashion information that occurs at Inspiramais. "It's interesting for exhibitors and visitors alike, who're given direction on trends and products from the moment they enter the fair", he says.
Two Asian journalists- publishers of Elle Thailand and South Korea's Fashion Channel Korea- participated in this edition of Inspiramais at the invitation of the Brazilian Leather project. The duo met up with Brazilian tanneries at the show, producing content for both digital channels and printed publications.
And in one of Inspiramais' most privileged spaces, the Leather Preview showed visitors special leathers in anticipation of the 2020_II season. The collection shed light on leather's unique character in all finishes, highlighting the value and differentials of the tanning industry. The result was a true classic and had very positive repercussions in this edition of the event. Now the Leather Preview will continue accompany the Brazilian Leather project to the largest world fairs in the leather sector throughout the first half of 2019.
About Brazilian Leather - As a leather sector internationalization project, Brazilian Leather is conducted by the Centre for the Brazilian Tanning Industry(CICB) in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). There are numerous strategies for consolidating national leathers and hides in foreign markets - encouraging the participation of tanneries in the principle global trade fairs and business missions focused on closer relations between Brazilian suppliers and buyers from other countries are but two of them. More information at www.brazilianleather.com.br
