The first lecture of the 2020 CSCB Sustainability Forum will detail a global movement that has been gaining momentum and a more humane and responsible manner of conducting businesses. We are talking about Conscious Capitalism, which will be addressed in Hugo Bethlem’s lecture. He is a senior executive with over 40 years of experience in large retail companies and specializations at FGV, Cornell, Babson, IMD, Oxford, and Stanford. The event will take place on December 9 and 10, from 10 to 11:55 a.m. (BRT).
Bethlem is the president of the board of directors of the Conscious Capitalism Institute in Brazil, an organization that promotes projects and actions related to the theme and that has companies such as Gerdau, Reserva, and Petz among its associates. Bethlem will present the lecture Conscious Capitalism: A new perspective for the tanning industry.
The 2020 CSCB Sustainability Forum will be fully online, live, and for free. Organization: Brazilian Leather, a project of the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to promote national leather in the foreign market. Gold Sponsors: JBS Couros and Smit & Zoon. Silver Sponsors: Euro-America and Units Brasil. Register now at https://cicb.org.br/forum2020.
Read an excerpt of the manifesto of the Conscious Capitalism Institute in Brazil:
“We exist to help transform the way people make investments and do business in Brazil, multiplying the pillars that lead to more humane, ethical, and sustainable management to reduce inequality. We seek to connect businesses so that they connect the dots between purpose, strategic vision, and social impact. Conscious businesses must have a greater purpose; treating all stakeholders equally; creating culture and values that guarantee their perpetuity; and having conscious leaders who take care of people and our planet.” Read the full manifesto by clicking here. https://www.ccbrasil.cc/manifesto
About the Brazilian Leather – The Brazilian Leather project is a sectoral project focused on the internationalization of Brazilian leather. The project is conducted by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). There are several strategies for consolidating the national product in foreign markets, such as encouraging the participation of tanneries in the main world fairs related to the industry and business missions focused on strengthening relations between Brazilian suppliers and buyers from other countries. Read more at www.brazilianleather.com.br