The production of most fashion and luxury leather goods shares the same starting point: the Première Vision Paris. It is in this event that trends and materials for the development of collections focused on the premium market are presented. The next edition of the fair will take place between February 8 and 10, and there will be three Brazilian tanneries as exhibitors and an exclusive space for the Brazilian Leather project.
This will be the project's return to the event after two years. With good feedback from other recent international fairs, there is a positive outlook for Première Vision Paris, considering the still atypical market conditions. "It will be a reunion. We will certainly see our buyers and visitors from past editions since the public at this fair is faithful and constant," says Letícia Luft, manager at Brazilian Leather project. The event has more than 1 thousand exhibitors in this edition, with spaces for trends, sustainability, and innovation, as well as an extensive list of seminars.
In addition to national tanneries, Brazil will be at Première Vision Paris with an institutional stand for the Brazilian Leather project where materials from the Leather Preview show, one of the highlights of the most recent Inspiramais, will be presented. These hides were developed after extensive research on trends and come from several Brazilian tanneries, which increases the participation of national companies in the event.
The participation of Brazilian leather in Première Vision is supported by Brazilian Leather, a leather export promotion project developed by the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
Check the Brazilian companies that will participate in Première Vision Leather Paris with the support of the Brazilian Leather project and their stand locations:
OCM Best Brasil: 6U10
Nova Kaeru: 6V10 and 4C36
Brazilian Leather Project: 6U8 – 6V5
About the Brazilian Leather – The Brazilian Leather project is a sectoral project focused on the internationalization of Brazilian leather. It is conducted by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). There are several strategies for consolidating the national product in foreign markets, such as encouraging the participation of tanneries in the main world fairs related to the industry and business missions aimed at strengthening relations between Brazilian suppliers and buyers from other countries. Read more at www.brazilianleather.com.br