Mission to India: success reflects country’s potential for Brazilian leather



A wise commercial and networking schedule may define the Business Mission Brazil - India, promoted by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the Department of Investment and Commercial Promotion from the Ministry of Foreign Affairs (MRE) in partnership with the National Confederation of Industry Brazil (CNI) and the Brazilian Network of International Business Centers. The Centre for the Brazilian Tanning Industry (CICB) took part in the Mission with support from Brazilian Leather, project dedicated to the promotion of leather exports coordinated in partnership with Apex-Brasil.

The Business Mission Brazil - India took companies to participate at BRICS Trade Fair, take part in politic and diplomatic meetings and technical visits. Rogério Cunha, member of CICB’s Commercial Intelligence Department, was the Brazilian representative in New Delhi and Mumbai. “Professionals were highly interested in leather and other Brazilian products and services”, he says. Cunha highlights that the Mission had a very accurate schedule, through which companies were able to strengthen their relationship with other entities involved in the Brazil - India foreign trade, besides prospecting potential and qualified buyers for Brazilian leather.

India is a strategic country for Brazilian exports, recently registering an expressive growth in Brazilian leather imports (in area, the first eight months of 2016 registered a rise of 119% in comparison to the same period in 2015). Cunha says that there is an even greater potential for growth, specially towards leather of high aggregate value – which are the focus of project Brazilian Leather.

Soon, new initiatives should help to foster and strengthen the relationship between leather made in Brazil and the South Asian country; in January, for instance, project Brazilian Leather will take part in India International Leather Fair.

About Brazilian Leather - Dedicated to promote Brazilian leather in the international market, the project is coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The consolidation of local leather in foreign markets is strengthened by a series of strategic actions, such as the incentive to the participation of tanneries in the world’s major trade fairs and Business Missions focused on tightening relations between Brazilian suppliers and international buyers. For more information, please visit www.brazilianleather.com.br